SaRAH

Strategy
&
Event
Marketing

CAV
Sarah is a multidisciplinary marketer currently looking for full-time positions following graduation in May 2024. She creates strategies for brands of all shapes and sizes through Research, Design, and Innovative Marketing Solutions .
She has a passion for working for brands within luxury fashion, visual arts, and technology.
Sarah is on the verge of completing her Bachelor of Arts in Marketing at the esteemed Broad College of Business  (Michigan State University). Currently, she holds the distinguished role of Curator at TEDxMSU, where she is leading the charge in organizing the annual TEDx conference, marking its remarkable tenth consecutive year of operation.
Her specialization spans brand identity development, content creation, and web design, blending artistic sensibility with strategic marketing acumen.

Check out her recent projects below
Expertise
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Creative Direction

Elevating Brands through Creative Direction. I specialize in artist-led brand management, where I empower brands to forge a deeper connection with their core essence and uncover their distinctive identity. My expertise lies in crafting brand identities that not only inspire but also ignite action, foster cultural movements, unite communities, and drive transformative change. For me, identity goes beyond the confines of a brand. I've collaborated with a diverse range of clients, including local conferences, non-profits, and visionary organizations whose purpose extends far beyond the boundaries of traditional branding. Let's embark on a creative journey together, where we'll explore the true essence of your brand and create a visual and emotional narrative that resonates with your audience, fosters engagement, and sparks meaningful change.

Social Media Management


In the dynamic world of social media, I'm your seasoned guide with a profound understanding of platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok. My expertise lies in the art of crafting bespoke content that seamlessly aligns with the distinct voice and tone of each platform, ensuring effective engagement with your target audience.But my skills go beyond just content creation. I'm well-versed in the realm of social media advertising, where I excel at crafting precise ad campaigns that maximize return on investment. Moreover, I bring a wealth of knowledge in influencer partnerships, crisis management, and safeguarding brand reputation.My holistic approach to social media management is designed to elevate your online presence, supercharge engagement, and seamlessly adapt to the ever-evolving social media landscape.

Data Driven Decision Making

In a world fueled by data, I'm your go-to data enthusiast with a knack for deciphering insights in the ever-evolving analytics landscape. With a wealth of experience in utilizing analytics platforms such as Semrush, Hubspot, Google Analytics 360, and the Meta Business Suite, I've honed my skills in proficiently segmenting users and meticulously monitoring data across diverse channels. My strength lies in uncovering valuable insights from user data, insights that play a pivotal role in reevaluating and enhancing the overall marketing strategies and objectives of brands. I'm here to empower your data-driven journey and help you harness the true potential of your analytics resources. Let's embark on a data adventure together, where we'll turn raw data into actionable insights and propel your brand towards data-driven success.