Worked as a Creative Marketing Assistant to develop Museum Rebrand. During the Rebrand, I worked on UX/UI design for new website launch, ran all social media management across Tiktok(1k), Instagram(3k), Twitter(2k), Facebook(9k), and Youtube(100s). I also worked along side the executive team on program and exhibition identity and marketing. Appointed curatorial team member to work with museum curator on formulating exhibition list for future exhibitions. Created a digital marketing data analytics strategies used for all campaigns to help determine KPIs and benchmarks of the rebrands success.
Accomplishments:
- Rebranded Museum Graphic Identity and 5-year Strategic Plan transforming brand logos, language, and messaging revitalizing and modernizing museums presence on campus attracting a younger target audience
- Ran social media and implemented a Social Media Analytics Strategy used across platforms to benchmark metrics and detect a follower growth rate of +36.8% and +190.6% increase in profile visits over first 6 months
- Designed programmatic planning nitiatives for student-focused events with an average of 200 attendees
- Composed press releases, filmed video content for new platform integration TikTok, and enlarged media lists via Cision
- Directed curatorial team in assessing exhibition submissions and conducting research for collections
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