Sarah is a marketing graduate from Michigan State University’s Broad College of Business, where she studied the intersection of business, technology, and the arts. She’s especially interested in creative writing, brand archetyping, and storytelling across mediums.She has worked independently with clients across fashion, food, culture, and tech, supporting projects that blend strategy with creativity and emphasize thoughtful, differentiated brand expression.
Originally from Detroit, Sarah Cavanaugh brings an interdisciplinary approach to her work, blending market research, UX-informed thinking, and data analysis to strengthen how brands and organizations connect with their audiences. She’s especially motivated by work that improves communication through clarity, creativity, and thoughtful strategy.Sarah is driven by a long-standing interest in the arts and cultural sector and is particularly excited by opportunities to support strategic communications and partnerships for arts organizations. Her experience spans museums, galleries, art fairs, and nonprofit organizations, shaping her perspective on how culture, storytelling, and long-term relationships come together to build meaningful audience engagement.
